One package to grow your vet clinic.

Q: What's included in the package?

Everything, in one package: a 24/7 AI receptionist that books into Vetspire, a new website, local SEO and Google Business Profile, AEO for AI search answers, Google Ads, Meta ads, and reviews and recall campaigns, plus a monthly report and strategy call. There are no tiers or add-ons.

Q: How much does it cost?

$2,497 a month plus a one-time $3,500 setup. Ad spend is separate and you pay it directly to Google and Meta.

Q: Will the AI receptionist give medical advice?

No. It triages and routes. It never diagnoses, prescribes, or confirms a medication or dose. Medical questions become tasks for your team.

Q: What happens in an emergency?

A clinic-approved list of emergency signs, such as toxin ingestion, breathing trouble, bloat, seizures, being hit by a car, straining to urinate or heavy bleeding, triggers an immediate transfer to your team. After hours, callers are given your preferred 24-hour ER.

Q: Does it work with Vetspire?

Yes, through Vetspire's API. It looks up open slots, books appointments and creates staff tasks. Vetspire requires its written approval for third-party integrations, and we handle that request with your Vetspire admin.

Q: We use ezyVet, Cornerstone, AVImark or Shepherd. Can it still book?

Often, yes. Booking integrations exist for those systems through partners such as Vetstoria and PetDesk, and ezyVet also has its own API. We scope it per clinic.

Q: Is there a long contract?

No. The package is month-to-month. Ad spend is paid by you directly to Google and Meta, separate from our fee.

Q: Who owns the website and ad accounts?

Your clinic does. We build and manage them in your name, so they stay yours.

Q: How long does it take to go live?

About 30 days, depending mostly on how quickly Vetspire approves the integration. That includes a shadow week where the AI only creates tasks and your staff review transcripts before booking is switched on.

Everything a vet clinic needs to get found, get booked and keep clients: a new website, local SEO, AI search, Google and Meta ads, reviews and recall, plus a 24/7 AI receptionist that books straight into Vetspire. Seven parts, one team, done for you.

Book a 15-minute demo See all 7 parts

$2,497/mo · $3,500 setup · ad spend extra · month-to-month

Seven parts.
One team.
One price.

No tiers, no add-ons, no juggling five vendors. Everything a clinic needs to get found, get booked and keep clients coming back, for $2,497/mo.

0124/7 AI receptionistbooks into Vetspire
02A new websitebuilt to turn visits into bookings
03Local SEO+ Google Business Profile
04AEOshow up in AI answers
05Google Adshigh-intent searches
06Meta adsFacebook + Instagram, with reels
07Reviews + recalland lapsed-client reactivation

Pet owners call.
Too often, nobody picks up.

15.1%

of booking attempts couldn't reach a staff member, and another 8.2% failed after 5+ minutes on hold. Only 67.0% ended with an appointment.¹

< 1 in 2

new-client opportunities get booked, compared with about 80% of returning clients, across 568,309 calls at 384 vet locations.²

< 1,000

of 69,227 callers who walked away ever got a callback. Per 100 calls, 26 hung up before reaching anyone.²

Every missed call can walk a client worth thousands to the clinic down the road.

$1,500–$6,000+

working range for a client's lifetime value, roughly $500 a year for about 10 years.⁴

35.2%

of transfers to staff go unanswered at 1 p.m., vs 19.7% at 8 a.m. The median clinic gets 35 inbound calls a weekday.³

Median lifetime value $2,100–$3,000⁵; winning a new client costs $80 to $300+, and 78% of practices don't track it.⁴ PupPilot data comes from a vendor panel, not a random sample.

A worried pet owner on the phone at home in the evening, her beagle resting in her lap

Part 1: A 24/7 AI receptionist that books into Vetspire.

Powered by Just Holler voice AI and set up around your hours, services and policies. It covers lunch, surgery blocks, nights and weekends, and knows exactly when to hand off to a human.

Books real open slots after recognizing the caller and their pets in Vetspire
Emergencies go to humans instantly, or to your 24-hour ER after hours
Refills become staff tasks for a vet to approve. It never confirms a medication or dose
Texts a confirmation to the caller and a summary to your team

13.8%of urgent after-hours calls are emergencies, vs 3.9% in hours³

35inbound calls a weekday at the median clinic³

Illustrative

Incoming call · 9:42 PMClinic closed. AI answers.

Caller recognized in VetspireExisting client · 2 pets

Wellness exam bookedNext open slot offered and confirmed

Text confirmation sentSummary left for the morning team

Part 2: A new website built to book.

A fast, beautiful site that answers what pet owners actually ask before they call: prices, new-client policy, emergency hours, species seen. Built, hosted and kept up to date for you, and owned by your clinic.

One page per service and per nearby area, with real content
Booking front and center on every page, phone and online
Your real team and clinic photographed and filmed by Fossa Visuals
Schema markup that matches what's on the page¹⁰

Illustrative

yourclinic.com

Your ClinicServicesNew clientsBook a visit

Caring for your pets like family.Book onlineOpen today until 6 PM · Emergencies: call now

A smiling veterinarian listening to a happy golden retriever with a stethoscope

Part 3: Local SEO and your Google Business Profile.

Win the map results for searches like "vet near me". We complete and maintain your profile (categories, services, hours, photos, Q&A) and keep your name, address and phone consistent everywhere.¹⁰

1.83MUS searches a month for "vet near me"⁸

246Ka month for "animal hospital near me"⁸

Illustrative

vet near me

Your ClinicVeterinarian · Open now · Book online

Another clinicVeterinarian · Closes soon

Another clinicAnimal hospital

Part 4: Show up in AI answers.

When a pet owner asks an AI assistant for a vet, answer engine optimization (AEO) helps make your clinic the clear, quotable answer: real questions answered on your pages, genuine detailed reviews, and structured data that matches what visitors see. No gimmicks.¹⁰

Prompt tests every month in ChatGPT, Perplexity and Google, tracked over time
LocalBusiness and FAQ schema kept in sync with your pages

Illustrative

Which vet near me is open Saturday and sees cats?

Your Clinic is open Saturdays and sees cats and dogs. New clients can book online, and same-week wellness exams are listed on its site.

yourclinic.com/hoursyourclinic.com/new-clients

Part 5: Google Ads for high-intent searches.

Be at the top when someone nearby is ready to book. We build and manage the campaigns, block job, vet-school, salary, pet-insurance and pet-food searches, and measure cost per booked new client.⁷

$1,000 ÷ $6 avg CPC ≈ 167 clicks × 5% ≈ 8 enquiries

US top-of-page CPCs run $2.89–$12.62. The 5% enquiry rate is Adducta's planning assumption, not a guarantee.⁷

US searches and cost per click⁸
Keyword	Searches/mo	CPC
vet near me	1.83M	$8.13
emergency vet near me	673K	$4.28
animal hospital near me	246K	$6.46
24 hour vet near me	60.5K	$4.02
pet vaccinations near me	18.1K	$5.44

Part 6: Meta ads, with reels made by Fossa Visuals.

Facebook and Instagram reach pet owners before they need you. We shoot your real team and patients, then run the offers that work for clinics.⁹

New-client wellness exam
Puppy + kitten packages
Dental
Preventive plans
Recent movers
Retarget site visitors

We exclude existing clients and measure cost per booked new client, not cost per lead.⁹

Illustrative

Your ClinicSponsored

A veterinarian gently cradling a tabby kitten

New to the area? Meet your new vet.Wellness exams for new clients

Book now

Part 7: Reviews, recall and reactivation.

Your existing clients already trust you, and Vetspire already knows who's due. We turn that into visits.

Review engine: the same polite post-visit text to every client, never with incentives
Recall: email and SMS for overdue vaccines and checkups, from Vetspire's immunizations-due data
Reactivation: a friendly nudge to lapsed clients, from Vetspire's lapsing-patient data

95/yractive clients lost per practice since 2019, to 3,351 (2024)⁶

~80%of returning clients get booked when they call²

Illustrative

Your ClinicText message

Hi Sam, this is Your Clinic. Bella is due for her annual vaccines. Want us to save you a spot?

Yes please, Saturday morning?

Done: Saturday 9:30 AM. See you and Bella then!

Thanks for visiting today. Would you mind sharing a quick review?

How the Vetspire integration works.

It recognizes the caller and their pets, offers real open slots and leaves refill and callback tasks for your team, all through Vetspire's own GraphQL API.¹¹

Call comes inDay or night, weekends included.
Emergency signs?Yes: transfer to your clinic or the 24-hour ER, right away.
Match in VetspirePhone lookup finds the client and their pets.clients searchAccounts
Book, task or intakeVisit, refill/question, or new client.availableTimes createAppointment createTask
Text + summaryConfirmation for the caller, summary for the clinic.

A golden retriever resting on the floor of a warm, sunlit vet clinic reception with an oak front desk

Approval first. Vetspire's terms require its written approval and a signed API agreement before a third party can use a clinic's API access.¹⁴ We handle that request with your Vetspire admin.

Least privilege. Your key is tied to a narrow role (read clients, patients and schedule; create appointments and tasks), stored encrypted and never emailed.¹²

Proven path. Another AI receptionist already connects to Vetspire with the same key-and-role setup.¹⁵

Recall data. immunizationsDue and lapsingPatients power part 07.¹³

It triages and routes.
It never diagnoses.

In Texas, a veterinarian-client-patient relationship can't be set up solely by phone or electronic means¹⁶, and telemedicine requires one.¹⁷ The AVMA allows teletriage and general advice without one.¹⁸ So medical decisions stay with your vets.

No medical advice: Never diagnoses, prescribes, or confirms a medication or dose. Medical questions go to staff as tasks.
Emergencies to humans: A clinic-approved list (toxin ingestion, breathing trouble, bloat, seizures, hit by car, straining to urinate, heavy bleeding) triggers an instant transfer, or the nearest 24-hour ER after hours.
Always honest: It says it's an automated assistant, and callers can ask for a person at any time.
Refills need a vet: Refill requests become Vetspire tasks for a veterinarian to approve.
Texas ad rules: Your ads follow 22 TAC §573.30: no guaranteed outcomes, no unverifiable "best vet" claims, no "specialist" unless board-certified.¹⁹
Data handled carefully: Least-privilege Vetspire key, stored encrypted. Review requests never come with incentives.

Everything.
One price.

$2,497/mo

+ $3,500 one-time setup · month-to-month
Ad spend is extra and you pay it directly to Google and Meta.

Talk to us about your clinic

0124/7 AI receptionist with Vetspire booking
02New website, built and hosted
03Local SEO + Google Business Profile
04AEO for AI search answers
05Google Ads management
06Meta ads + monthly reels
07Reviews, recall + reactivation

Plus a monthly report and strategy call.

For context: AI receptionist tools alone run $99–$499/mo²⁰²¹²², and full-service vet marketing generally runs $2,000–$5,000/mo before ad spend.²⁶ We didn't find anyone else bundling an AI receptionist, practice-software booking and marketing in one package.

What would answering every call be worth?

This counts only the new clients the receptionist recovers, so the other six parts come on top. Defaults come from the research, and our assumptions are labeled.

Inbound calls per weekday35PupPilot median³

% of calls that reach no one15.1%JAVMA 2025¹

% that are booking opportunities34%Patient Prism²

% the AI turns into bookings50%Our assumption

% of those who are new clients30%Our assumption

Client lifetime value$2,100BizMetricsHQ median⁵

Calls / month760

Reach no one115

Bookable39

Recovered19.5

New clients5.8

$12,283lifetime value of new clients recovered each month

vs the package at $2,497/mo4.9×

Lifetime value builds up over years, so it isn't this month's revenue. Recovered visits from existing clients, after-hours emergencies and every marketing-driven new client come on top. This is an estimate, not a guarantee.

Live in about 30 days.

Timing depends mostly on how fast Vetspire approves the integration. You review everything before the AI books a single visit.

KickoffClinic info, hours, doctors, species, services and price ranges, your top 20 FAQs, refill and new-client policies.
Vetspire approvalYour admin asks Vetspire to approve the integration, creates the role and API key (sent via a secure form) and picks what the AI can book.
Emergency protocolYour transfer number, on-call rules and preferred 24-hour ER.
Access + baselineA one-week call report, plus Google Business Profile, Google Ads, Meta, domain and photo access.
Shadow weekThe AI answers but only creates tasks, and your staff review the transcripts.
Go liveBooking on for routine visits (surgery, euthanasia and sick visits stay as tasks or transfers). Site, ads, reviews and recall launch.

Questions clinics ask.

What's included in the package?

Everything, in one package: a 24/7 AI receptionist that books into Vetspire, a new website, local SEO and Google Business Profile, AEO for AI search answers, Google Ads, Meta ads, and reviews and recall campaigns, plus a monthly report and strategy call. There are no tiers or add-ons.

How much does it cost?

$2,497 a month plus a one-time $3,500 setup. Ad spend is separate and you pay it directly to Google and Meta.

Will the AI receptionist give medical advice?

No. It triages and routes. It never diagnoses, prescribes, or confirms a medication or dose. Medical questions become tasks for your team.

What happens in an emergency?

A clinic-approved list of emergency signs, such as toxin ingestion, breathing trouble, bloat, seizures, being hit by a car, straining to urinate or heavy bleeding, triggers an immediate transfer to your team. After hours, callers are given your preferred 24-hour ER.

Does it work with Vetspire?

Yes, through Vetspire's API. It looks up open slots, books appointments and creates staff tasks. Vetspire requires its written approval for third-party integrations, and we handle that request with your Vetspire admin.

We use ezyVet, Cornerstone, AVImark or Shepherd. Can it still book?

Often, yes. Booking integrations exist for those systems through partners such as Vetstoria and PetDesk, and ezyVet also has its own API. We scope it per clinic.

Is there a long contract?

No. The package is month-to-month. Ad spend is paid by you directly to Google and Meta, separate from our fee.

Who owns the website and ad accounts?

Your clinic does. We build and manage them in your name, so they stay yours.

How long does it take to go live?

About 30 days, depending mostly on how quickly Vetspire approves the integration. That includes a shadow week where the AI only creates tasks and your staff review transcripts before booking is switched on.

Let's grow your clinic.

Book a 15-minute demo. We'll walk through your call flow, your Vetspire setup, your local search and what the numbers could look like for your clinic.

Book a demo fossavisuals@gmail.com

One package to grow your vet clinic.

Seven parts.One team.One price.

Pet owners call.Too often, nobody picks up.

Every missed call can walk a client worth thousands to the clinic down the road.

Part 1: A 24/7 AI receptionist that books into Vetspire.

Part 2: A new website built to book.

Part 3: Local SEO and your Google Business Profile.

Part 4: Show up in AI answers.

Part 5: Google Ads for high-intent searches.

Part 6: Meta ads, with reels made by Fossa Visuals.

Part 7: Reviews, recall and reactivation.

How the Vetspire integration works.

It triages and routes.It never diagnoses.

Everything.One price.

What would answering every call be worth?

Live in about 30 days.

Questions clinics ask.

Let's grow your clinic.

Sources

Seven parts.
One team.
One price.

Pet owners call.
Too often, nobody picks up.

It triages and routes.
It never diagnoses.

Everything.
One price.